Marketing Manager
As a key leader on the marketing team at HearMeOut, the Marketing Manager is responsible for developing and executing all B2C digital marketing efforts for the brand. This position will report to the CMO and CEO but will work closely with all business units.
Responsibilities:
- Develop and execute a comprehensive digital marketing strategy to maximize impact on both the department’s growth and brand equity growth.
- Develop and implement all digital marketing efforts across online channels such as SEM, SEO, media, Affiliates, Display, Social, Retargeting, and Email.
- Develop retention media plans based on acquisition channels in order to maximize impact on traffic, ROI and revenue for the app
- Maintaining stimulating relationships with the current talents
- Create, forecast and maintain key digital metric reports and dashboards for traffic and acquisition, conversion, retention spend and revenue forecasts.
- Utilizes competitive industry and business analysis to define digital opportunities
- Continuously motivating talents to perform better
- Continuously tests new digital opportunities with current and potential partners
- Partner with internal departments to ensure proper online messaging and relevancy, ensure consistency of messages across multiple networks, preparing reports to update internal teams and executives on channel growth, customer engagement and other key performance metrics
Required:
- At least 3 years’ experience managing direct to consumer US digital (mobile) marketing in a B2C environment
- Experience in both acquisition (eg. Driving qualified traffic, new customer outreach programs, email acquisition efforts, etc.) and retention marketing (eg. Conversion optimization, A/B testing, Customer engagement, etc.)
- Excellent time management skills can prioritize needs and execute a task while working under pressure.
- Driven and results-orientated
- Organized
- Strong written and verbal communication skills
- Experience in all facets of paid marketing is a must. Marketing channels include but are not limited to SEM, Display, Affiliate, Social, Retargeting, SEO and Email Marketing.
- Experience with A/B, multivariate testing and customer experience initiatives that drive acquisition and/or conversion.
- Experience with A/B, multivariate testing and customer experience initiatives that re-engage and optimizing app users.
- Must be heavily analytical but understands the importance of balancing both science and art to drive the business.
- The understanding of all key performance indicators such as conversion, ROAS vs ROI, sessions, Time on the app, bounce rates, cost per acquisition, cost per KPIs and LTVs.
- Experience managing agencies to set the digital strategy
- Knowledge of excel is an absolute must!
- Effective in communicating to the technical teams on business requirements and business needs as it relates analytics, tag management, UTM tracking and partner integrations.
- HTML/CSS knowledge is a plus.
- Experience working in a Start-Up is a BIG plus
- Fluent English A MUST!
* If you are a relevant fit for the Marketing Manager position and want to join our team, please send us your CV to [email protected] with position #88
Affiliate/Recruiting Manager
As a key leader on the marketing team at HearMeOut, the affiliate manager`s sole responsibility will be to recruit direct talents and maintain/retain the company’s talent portfolio.
Responsibilities:
- Handle deal negotiations and reporting activities with Talents/affiliate partners
- Ensure that talent activity is monitored and performance is analyzed properly
- Identifying and recruiting new talents
- Maintaining stimulating relationships with the current talents
- Reporting daily/weekly and monthly talent activity
- Identifying and implementing other opportunities to enhance the talent program
- Continuously motivating talents to perform better
- Keeping track of talent sales and paying talents in a timely manner
Required:
- 1-2 years’ experience in an affiliate manager’s role
- Organized, detailed
- Excellent time management skills can prioritize needs and execute a task while working under pressure.
- Driven and results-orientated
- Enthusiastic attitude with strong leadership skills
- Strong written and verbal communication skills
- Effective sales and negotiation skills
- Fluent in English
* If you are a relevant fit for the Affiliate/Recruiting Manager position and want to join our team, send your CV to [email protected] with position #65
Retention Manager
We are seeking a Retention Manager to oversee and analyze marketing campaigns
Responsibilities:
- Develop, implement and optimize personalized and triggered campaigns, including monitoring deliverability and key metrics
- Stay current and report on industry trends, including new opportunities
- Partner with internal data teams to develop, test and monitor new retention initiatives
- Generate reports to measure the performance of each initiative
Requirements:
- Three or more years of analytical or digital marketing experience
- Proven success in building, measuring, analyzing and improving marketing campaigns
- Detail oriented and well organized with strong critical thinking and analytical capabilities
- Entrepreneurial spirit and ability to thrive in a fast-paced environment
- Fluent in English – a must
* If you are a relevant fit for the Retention Manager position and want to join our team, send your CV to [email protected] with position #54
Entry Level - Marketing Coordinator
If you’re looking for an entry level position and are passionate about marketing, this is for you! Working as part of a growing team, you will assist with marketing activities that include: social media, influencer outreach and content analysis. You will also assist across the board with all marketing activities.
Requirements:
- Passion for social media - a must
- Eager to learn
- Desire to grow with the company
- Understanding of market trends
- Excellent communications skills, both verbal and written
- Ability to work in cross-functional teams and meet deadlines
- Strong project management skills and the ability to work at a fast pace
- Proven attention to detail
- Strong proficiency using Microsoft Office
- English - mother tongue level
* If you are a relevant fit for the Marketing Coordinator position and want to join our team, send your CV to [email protected] with position #57
JD Social and content manager
We are looking for a Social savvy media and content manager to administer our social media accounts and blog. You will be responsible for creating original text and voice content, managing posts and responding to followers. You will manage our company image in a cohesive way to achieve our marketing goals.
As a Social media manager, we expect you to be up-to-date with the latest digital technologies and social media trends. You should have excellent communication skills.
Ultimately, you should be able to handle our social media presence ensuring high levels of web traffic and customer engagement.
Responsibilities
- Design and implement social media strategy to align with business goals
- Set specific objectives and report on ROI
- Generate, edit, publish and share engaging content daily (e.g. original text, photos, videos and news)
- Monitor SEO and web traffic metrics
- Communicate with followers, respond to queries in a timely manner and monitor customer reviews
- Oversee social media accounts’ design (e.g. Facebook timeline cover, profile pictures and blog layout)
- Suggest and implement new features to develop brand awareness, like promotions and competitions
- Stay up-to-date with current technologies and trends in social media, design tools and applications
Requirements
- English – mother tongue level
- Proven work experience as a Social media manager
- Hands on experience in content management
- Excellent copywriting skills
- Ability to deliver creative content (text, image and video)
- Solid knowledge of SEO, keyword research and Google Analytics
- Knowledge of online marketing channels
- Excellent communication skills
* If you are a relevant fit for the JD Social and content manager position and want to join our team, send your CV to [email protected] with position #58